2Cheng C H, Chen Y S. Classifying the segmentation of customer value via RFM model and RS theory [J]. Expert Systems with Applications, 2009(36):4176- 4184.
3Verhoef P C, Donkers B..Predicting customer potential value an application in the insurance industry [J]. Decision Support Systems, 2001 (32) :189-199.
7Russell I.Haley.Benefit Segmentation. A Decesion-Oriented Research Tool[J].Journal of Marketing, July 1968, Vol.32: 30-35.
8Verhoef P.C., Donkers B..Predicting customer potential value an application in the insurance industry [J].Decision Support Systems, 2001 ( 32 ) : 189-199.
