1SoojinChoi,XinranYLehto,Destination image representation on the web:Content analysis of Macao travel related websites [J].Tourism Management,2007,28:118-129.
1Park D, Lee J. eWOM Overload and its Effect on Consumer Behavioral Intention Depending on Consumer Involvement[J]. Electronic Commerce Research and Applications, 2008,7 (4) : 386 - 398.
2Park D, Kim S. The Effects of Consumer Knowledge on Message Processing of Electronic Word - of- mouth Via Online Consumer Reviews[J]. Electronic Commerce Research and Applications, 2008,7(4) :339 - 410.
3Chen Y. Herd Behavior in Purchasing Books Online[J]. Computers in Human Behavior,2007,24(5) :1977 - 1992.
4Park C, Lee T. Information Direction, Website Reputation and eWOM Effect:A Moderating Role of Product Type[J]. Journal of Business Research, 2009,62 ( 1 ) : 61 - 67.
5Chen Y,Xie J. Online Consumer Review:Word - of - mouth as a New Element of Marketing Communication Mix[J]. Management Science, 2008,54 (3) : 477 - 491.
6Vermeulen IE, Seegers D. Tried and Tested:The Impact of Online Hotel Reviews on Consumer Consideration [ J ]. Tourism Management, 2009,30 ( 1 ) : 123 - 127.
7Deutsch M, Gerard H. A Study of Normative and Informational Social Influences Upon Individual Judgment [J]. journal of Abnormal and Social Psychology, 1955,51 (3) : 629 - 636.
8Maheswaran D, Meyers- Levy J. The Influence of Message Framing and Issue Involvement [J]. Journal of Marketing Research, 1990,27 (3) : 361 - 367.
9Nelson P. Advertising as Information[J ]. Journal of Political Economy, 1974,82 ( 4 ) : 729 - 754.
10East R, Hammond K, Wright M. The Relative Incidence of Positive and Negativeword of Mouth: A Multi - category Study[J]. International Journal of Research in Marketing, 2007, 24 (2): 175 - 184.