摘要
对营销管理移动办公及GIS系统在烟草行业的应用进行了研究。采用基于WebService的数据同步技术,实现了数据的智能同步;采用基于组件化的开发技术,实现个性化的服务。通过融合统一通信技术,整合相应的业务流程,并将通信应用贯穿到业务流程中,使业务流程最优化,实现复杂的业务集成与融合;构建了一个烟草企业的移动营销办公平台系统,实现了烟草行业销售网络逐步由最初的访销、配送向建立工商联盟、批零互动、现代物流、电子商务等方向的过渡,提高了烟草行业的工作效率。
Through the applied research on mobile office and GIS system for marketing management in the tobacco industry,the intelligent synchronization of data is realized with the technology of data synchronism based on webservice.The personalized services are achieved by adopting the development technology based on the modularization.Through unifying communication technologies,the corresponding business process is integrated and the communication application is run through the process of business.The business process can be optimized and the complex business integration and fusion can be prompted.A business platform for mobile marketing is built to enhance work efficiency in the tobacco industry,which achieves the gradual transition for tobacco industry sales network from the initial promotion.The distribution will march to the direction of alliance-built business,wholesale and retail interaction,modern logistics and e-commerce.
出处
《现代电子技术》
2011年第20期33-35,共3页
Modern Electronics Technique
关键词
网建水平
GIS系统
现代物流
电子商务
network construction level
GIS system
modern logistics
e-commerce
