Web服务集成商在竞争环境下的产品决策研究

Product Decision of Service Integrator in Competitive Environment

服务组合产品决策在市场竞争中占有至关重要的地位.在竞争市场环境下,随着相同或相近服务组合产品数量增加,产品的类聚会对客户的需求产生拉动效果.在此基础上,提出企业开发新的服务组合产品需要注意两个因素,一是新产品与竞争企业同类服务产品的竞争;二是新产品与企业内部相关服务产品竞争.为此建立一个考虑服务产品功能类聚效应的竞争模型,该模型包含新开展的服务产品份额最大化和且该服务产品对现有服务组合产品冲击最小化的双目标模型,并给出了求解模型的算法和计算实例.计算结果表明该模型和算法在企业开展新的服务组合的决策中,能够有效地得到问题的近似解.

Development of new service composition products not only leads expansion of market,but also brings competition to service products available which is belonged to service integrator and its＇ competitors.Therefore,we establish a model with two object,one is to maximize benefit growth by introduction of new service compositions,the other is to minimize erosion to market share available of the service integrator itself.Algorithm to solve the model and an examle are given,the result shows that the model and algorithm can get approximate solution effectively.