电视剧产业化进程及其发展

TV Series Industrialization Process and Its Development

电视剧产业化进程,是我国社会主义计划经济体制向市场经济体制转轨发展时期的一个特有命题,是指电视剧资源配置由政府主导向市场化转型,以市场机制取代计划机制的运行过程。在市场化转型的压力下,政府不断放松规制,市场机制导入并广泛渗透电视剧行业,经过30余年的不断发展,推动电视剧投融资多元化、制播分离模式深化发展以及产业价值链完整建构,现阶段逐步形成社会化、市场化、规模化程度很高的电视剧产业发展格局。

The process of TV series industrialization is a unique proposition in the development period that our country transited form socialism planned economy system to market economy system.The resources allocation of TV series has changed from the government leading to market leading and the planning mechanism has been replaced by the market mechanism.Under pressure of the market transformation,our government has to relax regulation and guide market mechanism to enter the TV series industry.After more than 30 years of continuous development,we have promoted diverse financing,product and broadcast separate mode to deepen the develop and construct the industrial value chain.At present,we have gradually formed the industry development pattern marked with socialization,marketization and the high level scale of TV series.