论泉州体育用品业的国际化拓展之路

On the International Expansion Road of Sporting Goods Industry in Quanzhou

本文从泉州体育用品的发展历程、产业技术、产业结构、市场等方面分析其产业现状,深刻认识泉州体育用品业存在的发展瓶颈,从而更全面地掌握泉州体育用品业的发展动态,提出泉州体育用品业的市场营销策略。

This article analyzes the status quo of from Quanzhou sporting goods industry from its development process,industrial technology,industrial structure,market analysis and other aspects,and gets a profound understanding of its development bottleneck,and thus has a more comprehensive grasp of development of Quanzhou sporting goods industry,and makes marketing strategy.