肥胖族群生活方式及个性服装品牌定位

The Life Style of Obese Group and Individual Fashion Brand Positioning

随着经济社会的不断发展和生活水平的不断提高,肥胖族群已经成为现代社会关注的焦点。通过对国际上关于"肥胖"标准的定义和肥胖族关于服装需求的定位,从其生活方式上的特点入手,研究肥胖族群对服装的个性化要求,从色彩、款式、创新时尚等方面为肥胖族群设计个性化的服装品牌。

The obese group has become the focus of the social concern.Based on the judgment standard and the positioning for the fashion demand,the article takes up a further analysis of the life style of obese group and probes into the market positioning of the fashion for obese group.It is concluded that there is great potentials for developing the fashion for obese group.