摘要
沃尔沃集团CEO欧罗夫·佩森说:"经营一个大公司与率领一只帆船队之间的相似之处很明显,我们都是在一个艰苦的环境下,用智慧、勇气、技巧和战略战术去追求成功。"
VOLVO Ocean Race not only attracted global attention,but also established a platform through the different forms of media for the company.On the one hand, VOLVO can set their brand image better, thus establishing with the clients and promoting the sale of their products.On the other hand,the employees can get motivation from the sport.
出处
《工程机械与维修》
2012年第3期86-87,18,共2页
Construction Machinery & Maintenance