基于SWOT理论的延平区乡村旅游发展对策探讨

Study on SWOT Analysis and Strategies of Rural Tourism Development in Yanping District

乡村旅游是近年在全国范围内发展迅速的一种新型旅游形式。运用SWOT分析法对延平区乡村旅游发展过程中存在的优势、劣势,机遇和挑战进行分析,并提出具体对策与建议。

Rural tourism is a new forms of tourism developing rapidly in recent years in the country.By using SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats involved in the development of rural tourism in Yanping district and put forward some strategies and suggestions.