摘要
运营绩效既反映零售连锁超市现实竞争力,更影响企业长远发展,因此识别影响零售连锁超市经营绩效的关键因素具有重要意义.在调研访谈基础上从企业运营角度构建了零售连锁超市绩效影响因素集,使用模糊聚类分析工具,实现了对这些影响因素的主从排序,找到了影响零售连锁超市日常运营绩效的核心因素,并对这些因素进行了针对性分析.最后以山西太原地区为例进行了实例研究.
Performance of enterprise not only reflects the competitives of chain supermarkets, but also affects the long-term development of the enterprises,so identifying the key factors which majorly impact operating performance is important.Based on research from interviews,this paper constitutes factor sets which impact the performance of enterprises from the view of the enterprise's own operation.Using the method of fuzzy cluster analysis, this paper presents the sequencing of the principal and subordinate of these factors,also the key factors were found and be targeted analyzed.In the end,this paper takes Shanxi Taiyuan area as an example of an case study.
出处
《数学的实践与认识》
CSCD
北大核心
2012年第8期1-8,共8页
Mathematics in Practice and Theory
基金
山西省软科学研究项目“开发山西农村消费市场的对策研究”(20100410350-03)
关键词
零售连锁超市
运营绩效
模糊聚类分析
chain supermarket
operating performance
the fuzzy cluster analysis