信息化和娱乐化背景下的植入式广告载体分类

On Carriers of Product Placement with Information and Entertainment

植入式广告需要载体,依附于载体,与载体相融合。植入式广告所应用的范围几乎囊括了所有的媒体形式,主要有以下几类:电影、电视、文学作品、新闻报道、歌曲、游戏、实际场景等七种。

Product placement needs carriers,relies on carriers,and melts into carriers.Carriers are very important to product placement.In modern times,with the high speed development of information technology,the emergence of new media and the popularity of entertainment marketing idea,the application range of product placemen accounts for nearly all of the media forms,and more carriers of product placement are found and utilized.