电视娱乐节目制作中政府与市场的作用与影响

Relationship between Government and Market in the Production of Television Entertainment Program

分析政府与市场在电视娱乐节目制作中所产生的不同影响,探讨电视娱乐节目制作中政府与市场的关系。提出通过电视娱乐节目的创新、转变政府的管理职能以及建立健全关于电视娱乐节目的相关法律法规,构建政府、市场及电视娱乐节目的良性互动机制。

This paper tries to analyze the different impacts brought about by the government and market. The paper discusses the relationship between government and market in the process of producing entertainment program, and accordingly, proposes an approach to solve the current problems to construct a three -way interactive mechanism among government, market and entertainment program by means of innovating entertainment program, transforming the government management functions, and establishing and improving laws and regulations concerning entertainment program.