基于ANP的石油企业软实力评价

Assessment of petroleum enterprises' soft power based on ANP

针对企业软实力研究现状,采用问卷调查和李克特5级量表构建了石油企业软实力评价指标体系,并利用网络层次分析法(ANP)对石油企业软实力进行评价,得出各指标的重要性程度,进而明确石油企业软实力建设应重点加强的内容和薄弱环节,为石油企业软实力建设提供了重要依据。

In view of current situation of enterprise soft power research, an assessment index system of petroleum enterprises＇ soft power was established based on questionnaires and 5-point likert-type scale. An assessment was then made of petroleum enterprises＇ soft power based on ANP. The relative weights of each index were calculated. The key and weaknesses in the construction of petroleum enterprises＇ soft power were discovered. Results provide important basis for the construction of petroleum enterprises＇ soft power.