鄱阳湖生态经济区体育旅游资源整合发展对策

The Research on Integration of Sports Tourism Resources in Poyang Lake Ecological Economic Zone

文章采用文献资料研究、实地考察、专家访谈等方法,对鄱阳湖生态经济区体育旅游资源类型及其整合发展的主要制约因素进行调查分析。结果发现鄱阳湖区域拥有丰富的体育旅游资源,但是其资源开发不合理、产品缺乏特色、市场化程度低等问题严重制约了区域体育旅游资源的整合发展。鄱阳湖生态经济区体育旅游资源整合发展应依托地方资源优势,多元化开发体育旅游产品,打造特色体育旅游品牌,并成立专门的体育旅游组织机构,以体育旅游为纽带,促进鄱阳湖区域各领域的一体化合作。

The main factors that restrict the development of integration of sports tourism resource in Poyang Lake Ecological and Economic Zone are studied in this paper by using the method of literature research, field trips, ex- pert interviews, etc. The result shows that sports tourism resources are rich in Poyang Lake zone , but its integra- tion process is slowed down by unreasonable exploitation, lack of characteristic, low marketization and other prob- lems. For all those reasons, some strategies are presented here, such as： widening the investment channel of sports tourism products development, building characteristic sports tourism brande, and setting up a specialized sports tourism organization to promote the integrated regional cooperation in Poyang Lake area.