WTP差异下再制造闭环供应链的定价策略与协调机制

Pricing Strategies and Coordination Mechanism of Closed-Loop Remanufacturing Supply Chain with WTP Differentiation

基于消费者对新产品及再制造产品支付意愿的不一致,考虑两种产品的替代性,研究了再制造闭环供应链的定价策略及协调机制。研究结果表明:集中式决策相对分散式决策而言,新产品及再制造产品的零售价更低,而市场需求更高,且供应链系统利润更高;为此,设计了收益共享契约对再制造闭环供应链进行协调;最后,通过数值仿真分析了消费者对再制造产品的WTP对定价及供应链系统利润的影响。

There are differences in the consumers ＇ willingness-to-pay for remanufactured products and new products. This paper studies the pricing strategies and coordination mechanism of closed-loop remanufacturing supply chain based on product substitutability. The results show that the retail prices of new and remanufactured products are lower while the demand and the total profit of supply chain system are higher with centralized decision. Then, a benefit-sharing contract is designed to coordinate the closedloop remanufacturing supply chain. We analyze the influence of willingness-to-pay for remanufactured products to pricing and total profit of supply chain system by numerical simulation.