基于6P理论的国际船代企业营销策略研究

International Shipping Agency Enterprise's Marketing Strategy Based on the the 6P Theory

船代企业面对严峻的市场竞争形势,必须调动多重营销手段。利用6P工具对国际船代企业进行营销策略研究,即产品(Product)、定价(Price)、分销(Place)、促销(Promotion)、权力(Power)、公共关系(Public Relations)。

In recent years, ship agencies in our country are facing fierce competition. The multiple marketing strategies should be mobilized. 6P tool is introduced to international shipping agency business, which is product, price, place, promotion, power and public relations.