贵州地区形象的选取与确认:来自省内外调查与实验的报告

The Selection and Confirmation of Guizhou's Image:Survey and Experiment Report from Outside Guizhou

本研究结合了问卷调查与实验,以一种新研究范式选取与确认地区形象。文章以贵州形象为例,找出省内外贵州形象的认知差异。结合2010版贵州形象片的观看实验,对贵州地区形象的建构与符号选取提出建设性建议。

Based on questionnaires and experiments this paper explores the selection and confirmation of local image. Following an experiment of viewing Guizhou＇ s publicity videos in 2010, we propose some ways of developing Guizhou＇ s image and selecting the symbols concerned.