8Elliot S.Electronic Commerce: B2C Strategies and Models[M].Chichester, U.K: John Wiley, 2002.
9Yip G S.Using Strategy to Change Your Business Model[J].Business Strategy Review, 2004,15(2): 17-24.
10Zott C, Amit R.The Fit Between Product Market Strategy And Business Model:Implications for Firm Performance[J].Strategic Man- agement Journal, 2008, (29) : 1-26.