皖江城市带体育休闲旅游SWOT分析

A SWOT Analysis of Sports and Leisure Tourism of the City-cluster along the Changjiang River in Anhui Province

运用文献资料、走访调查对皖江城市带体育休闲旅游的发展现状及开发环境进行了研究,在此基础上运用SWOT分析方法,对皖江城市带体育休闲旅游发展优势、劣势进行研究。认为充分利用皖江城市带作为长三角经济圈的后花园这一地理优势,快速发展休闲、娱乐、健身为一体的体育休闲旅游。结果表明:皖江城市带发展体育休闲旅游是优势大于劣势。并在此基础上提出皖江城市带发展体育休闲旅游战略,推动皖江城市带体育休闲旅游的可持续发展,为我国休闲体育旅游产业的发展提供参考。

Using literature and surveys to investigate the developing status and environment ol the sports and leisure tourism in the city-cluster along the Changjiang River in Anhui province. On this basis ,we use a SWOT analysis to investigate the advantages and disadvantages of the city-cluster＇s sports and leisure tourism. Making full use of this geographical advantage of the back garden of the Changjiang River Delta economic circle to develop the sports and leisure with tourismleisure, entertainment and fitness. The results shows that it is obvious to see the advantages of developing the sports and leisure tourism the city-cluster along the Changjiang River in Anhui province. It puts forward the strategy of development of sports and leisure tourism to promote the leisure sports＇ sustainable development and to provide a reference for the development of nation＇s leisure and sports tourism industry.