摘要
信息时代,信息传播在乡镇企业发展中的作用愈来愈显著。但是,乡镇企业的信息传播能力缺乏现象较为严重。对此,乡镇企业必须树立信息传播的理念,整合信息传播的渠道,加强信息传播的互动,才能充分发挥信息传播在服务乡镇企业发展中的作用。
In the information age, information communication plays a more and more significant role in the development of township enterprises. However, it has been a serious problem that the information communicative ability of township enterprises is more than insufficient. Accordingly, township enterprises should build up the concept of information communication, integrate information communication channels and strengthen its interaction. Only in this way can they allow full play to the role of information communication service in the development of township enterprises.
出处
《湖北工程学院学报》
2012年第6期114-116,共3页
Journal of Hubei Engineering University
基金
湖北工程学院湖北小城镇发展研究中心开放项目(2011K06)
关键词
乡镇企业
发展
信息传播
策略
township enterprises
development
information communication
strategy