“她时代”中的“她经济”“她消费”

She-Economy and She-Consumption in She-Era

从语言学和社会语言学视角,以"她时代""她经济"等族词为例探讨其语言学及社会语用基础,剖析这些语言现象形成的原因及当今社会女性社会地位、消费心理、消费结构的变化,力图揭示围绕着"她消费"(女性消费、个性消费、网络消费)而形成的特有的"她经济"现象。

In view of linguistics and soeiolinguistics, taking word group ＂she - x＂ such as ＂she - era＂, ＂she - economy＂ as examples, the paper deals with its linguistics and social pragmatic basis, analyzes the causes of these linguistic phenome- non, women＇ s social status, changes in consumer psychology and consumer structure in today＇ s society. And it tries to reveal the unique she - economy phenomenon around she - consumption （ young women＇ s consumption, individual and network con- sumption of women.