微博时代高校思想政治教育工作面对的挑战及其对策

Characteristics,Challenges and Countermeasures of Ideological and Political Education in the Era of Micro-blog

微博作为一种新兴媒体,在深受广大学生喜爱的同时,也对高校思想政治教育工作产生了深刻影响。当前,高校思想政治教育工作呈现出新的特征,面临着价值观念、教育方法和教育者角色转变的挑战,如何利用微博开展大学生思想政治教育工作,发挥其积极作用,已成为高校思想政治教育工作者面临的重要课题。

Micro-blog,as an emerging media, has attracted wide attention from college students. Mean- while, it has produced profound influence on ideological and political education of college students. At present, while facing the challenges of values, education methods and role change, ideological and political education has presented new features. Therefore, it has become an important subject to strengthen the ide- ological and political work through employing micro-biog.