摘要
主要论述了自从本世纪６０年代初开始研究企业战略近４０年来，企业战略理论的演变与新发展。分析和介绍了以钱德勒、安德鲁斯、安索夫为代表的以环境、市场分析为基础的企业经典战略理论和以迈克尔·波特为主要代表的以产业结构、竞争优势分析为基础的现代企业战略理论。介绍了本世纪９０年代才出现的两个新的企业战略理论，即核心竞争力理论和竞争力国家竞争力理论，并对企业战略理论的发展趋势作了分析和预测。
This paper mainly discusses the evolution and new development of strategic theories of enterprise.First, it introduces classical strategic theories of enterprises, which is represented by Chandler, Andrews and Ansoff, and introduces modern strategic theories of enterprise, which is chiefly represented by Michael porter.Then, this paper presents two new strategic theories, which are the theory of Core Competition Power and the theory of Station Competition Power.Finally, this paper makes some analysis and anticipation about the development trend of strategic theories of enterprise.
出处
《商业研究》
北大核心
2000年第8期1-4,共4页
Commercial Research
基金
国家社科基金"九五"规划重点资助项目!(1996ATB006)
关键词
企业战略理论
经典战略理论
现代战略理论
Strategic theories of Enterprise
Evolution and development
Classical strategic theories
Modern strategic theories
