摘要
假设耐用品垄断厂商同时生产耐用品及其易耗部件两种产品,为了研究在存在易耗部件情况下,耐用品垄断厂商的销售定价和耐用度选择策略,建立了耐用品和易耗部件的需求-价格两期模型,通过模型可以发现,Swan的市场独立化的结论对于生产易耗部件的耐用品销售厂商不再成立。并且得到了在耐用品的销售市场中,耐用品垄断厂商所选择的耐用品的最优耐用度与易耗部件的耐用度之间互相影响的相关结论。
Assuming a monopolist manufactures durable goods and easy-to-wear accessories (EWAs) of the durable product simultaneously. In order to study the monopolist's pricing and durability choicestrategy, we build a two-period model. Through the model we find that Swan's market independence result cannot be extended to durable goods sellers. We also obtain the results about the mutual impact betweenthe optimal durability of durable products and the durability of EWAs.
出处
《系统管理学报》
CSSCI
2013年第1期46-52,共7页
Journal of Systems & Management
基金
国家自然科学基金资助项目(70371045)
中央高校基本科研业务费专项资金资助项目(2010XS38)
关键词
垄断者
耐用品
易耗部件
耐用度
需求-价格两期模型
monopolist
durable goods
easy-to-wear accessorices(EWAs)
durability
demand-price twoperiod model