全球化与地方性冲突背后的跨地方饮食文化生产——基于广州的案例

Translocal Restaurants’Cultural Production Under the Paradox of Globalization and Locality: Case Studies from Guangzhou

以原真性和标准化程度为基准,构建基于企业视角的跨地方文化生产的理论框架,并以广州泰国餐厅蕉叶、法国餐厅塞纳河、美国餐厅肯德基和韩国餐厅笑味轩为案例,讨论跨地方饮食文化生产的类型和特点。结果表明,原真性与标准化程度不同的4种跨地方饮食文化生产类型(原真标准化文化生产、原真性文化生产、标准化文化生产、异质化文化生产)均可能受到消费者认可,并在市场上持续经营。

The globalization is far from the displace process. However, it is the process of redefination and pro-duction of locality. On the background of globalization, the frequent migration of people and businesses makes them exceed the established boundary, forming a more and more translocality. Recently, the locality and cultur-al production are gotten a lot of research interests of cultural geographers. However, many questions, such as ＇paradox of cultural preservation and innovation＇ and the ＇dilemma of authenticity and standardization＇ faced by translocal cultural production are unresolved by scholars. This article constructs a theoretical framework of restaurants＇ cultural production to discuss the categories and characteristics of translocal cultural production based on four cases of foreign restaurants in Canton. The theoretical analysis reveals that there are four differ-ent kinds of cultural production of translocal restaurants： standardization of authenticity, cultural production of authenticity, cultural production of standardization, and cultural production of Heterogeneity. And the results of case study illustrate that four kinds of cultural production can be accepted by the consumers of translocal restanrants. In virtue of disciplinary integration, the conbination of translocality and cultural production would provide chances for the development of translocal cultural production. And also, it is a new exploration of the food geography with the methodology of new culture geography. This article would promote the discipline de-velopment of cultural geography. In the meanwhile, it can provide a theoretical basis for the protection and in-novation of food culture, as well as diffusion of food culture and identification of place image.