论公共自行车的城市品牌效应

City Brand Effect of Public Bike

城市品牌已经成为现代城市综合竞争力的重要构成要素,是现代城市发展的关键性力量。构建城市品牌,树立良好城市形象,已成为城市治理者无法回避的现实问题。公共自行车作为公共物品,符合环保城市理念,迎合城市顾客的需求,必将提升城市品牌。

Urban brand has become important elements of the modern city＇s comprehensive competitiveness,is a key force of modern urban development.Building a city brand and establishing a good image of the city has become a unavoidable reality.Public bike as public goods,is in line with the concept of green city,and cater to the needs of urban customers,which will enhance the city brand.