摘要
在向市场经济转轨的过程中 ,新闻传媒的经济效益对传媒的发展 ,对社会效益的作用呈现出复杂的利弊关系。社会效益同经济效益的完美统一和良性互动是市场经济的内在必然要求。新闻传媒完全可以凭借良好的社会效益获得最大的经济效益 ,也只有形成这种良性循环 。
During the period of our society transforming towards market economy,news media′s economic benefit has been met with complicated situation,advantageous and disadvantageous,in its own development and social effect.The perfect unity and favorable interaction between social effect and economic benefit of news media are the internal and necessary requirements of market economy.News media,just by virtue of its good social effect,can acquire the best economic benefit,and only when the favorable circle of this kind comes into being,can it succeed in the fierce competition.
出处
《四川师范学院学报（哲学社会科学版）》
2000年第4期59-61,共3页
Journal of Sichuan Teachers College (Philosophy & Social Science)
