老龄化背景下城镇老年人体育消费研究述评

A Review on Studies of Urban Elderly Sports Consumption in Our Country

随着经济的发展和人民生活水平的提高,人们对体育消费有了新的认识,老年人成为体育消费群体的重要组成部分,而了解其体育消费现状将会为老年体育产业的开发、消费结构的调整产生积极影响。采用文献资料法,对我国城镇老年人体育消费的有关问题进行综述。结果表明:在意识上多数老年人认为,体育消费是值得的,但行为上受经济收入、消费观念、场地和体育商品价格等因素的影响,导致整体的体育消费水平较低,且消费类型单一,主要以实物型消费为主。可见,老年人市场潜藏着巨大消费市场的"银色产业",需要在经济条件允许的基础上,转变其体育消费意识与行为,才能得以深度的开发和利用。

With the development of economy and the raising of people＇s living standard, we get new cognition about sports con- sumption, the elderly as part of sports consumption communities. To understand the current situation will have a positive effect on the elderly sports industry developing and the adjustment of consumption structure. Therefore, this paper is to review the is- sues concerned about our country urban aged people＇s sports consumption by means of consulting literature. The results show that on the ideological level, most of the elderly think that sports consumption is worthwhile, however, in behavior, they are depressed by financial condition, consume concept, sports venues, the price of sports commodity and so on, it expresses that the whole level of sports consumption is lower. Meanwhile, consumption type mainly is consumption of material object. There- fore, the elderly sports industry as ＂silver industry＂ exists a huge potential consumption market. In the condition of economic conditions favorable, we should simultaneously change consumption consciousness and consumption behavior, only in this way, can it be developed deeply.