电子商务诱致下专业市场交易制度的变迁:理论与模型

The Electronic Commerce Induced Specialized Markets Transaction System Changes:Theory,Model and Suggestions

作为一种新的交易方式,电子商务对以"三现"为主的传统专业市场交易方式产生了重大冲击。与实体市场交易方式相比,电子商务交易方式使外生交易成本大幅度降低是其推动专业市场交易制度变迁的主要动因。文章通过构建SSP制度分析框架和演化博弈模型,揭示了电子商务诱致下专业市场交易制度变迁的演化机制、路径及其条件,提出了传统专业市场交易制度向实体与电子商务相融合的新型交易制度转型升级的理论命题和相关政策建议。

As a new mode of transaction,electronic commerce has caused a heavy strike on the mode of the traditional professional transaction.Compared with the entity transaction mode,greatly reducing the exogenous transaction cost in electronic commerce is the main motivation to the promoting of the changes of the professional market system.With SSP system,this paper analyzes the frame and game model,revealed the evolution mechanism,path and its conditions of the professional market trading system caused by electronic commerce.It has brought forward the theoretical proposition and relevant policy recommendations of new trading system upgrading of traditional professional market transaction system to the entity and e-commerce integration.