全运会对沈阳城市发展的效应研究

Research on the Effects of National Games on Shenyang Urban Development

基于产业经济学、城市营销及城市竞争力理论,阐述了体育赛事对城市经济发展的积极作用,就体育赛事推进城市发展的模型进行了探讨,对全运会助力沈阳城市发展提出了两点建议:一是搭建区域协作平台,促进城市联盟的形成;二是发挥事后效应,拓展延伸可持续性营销力。

Based on industrial economics, city marketing and city competitiveness theory, this article ex- plains the positive role of sporting events on the city＇ s economic development. Then the article analyzes the model of sporting events promoting urban development. What＇ s more, the article puts forward two pro- posals of the National Games boosting Shenyang urban development. First, to build regional collaboration platform, and promote the formation of the cities alliance; Second, to play afterwards effect, expand and ex- tend sustainability marketing force.