摘要
数据挖掘作为银行客户关系管理研究的核心方法,其实施流程的有效性对客户分析、甚至对整个银行业务的发展都具有关键性的作用.基于传统数据挖掘流程的优势与特点,建立改进的数据挖掘流程模型,并将改进的模型应用于银行客户流失的分析,为银行客户关系管理提供了新的借鉴.
Data mining is a core method in the study of bank customer relationship management,and the efficiency of its implementation procedure plays a significant role in bank customer analysis and even the whole development of bank business.Based on the advantages and features of traditional data mining procedure,this paper constructs a modified model and applies it to the analyzing of bank customer loss,which provides the new idea for bank customer relationship management.
出处
《河南科学》
2013年第6期868-872,共5页
Henan Science
关键词
客户关系管理
数据挖掘流程
客户流失
customer relationship management（CRM）
data mining procedure
customer loss
