摘要
通过对内蒙古旅游资源现状内蒙古旅游市场发展现状的分析,找出内蒙古旅游业现有的营销模式以及这种营销模式存在的局限性。从经济技术发展对内蒙古旅游产业影响角度分析旅游技术创新的必然性和存在的问题。提出基于技术变革的内蒙古旅游营销模式创新建议。
By analyzing the current situation of tourist resources and development of tourism market in Inner Mongolia, we found out the existing marketing model of Inner Mongolia as well as the limitation of this marketing model. We analyzed the necessity and potential problems of the innovation of tourism technology from the aspect of affection of economic and technological development on tourism industry in Inner Mongolia. Finally, we offered pro- posals for the innovation of tourism marketing model of Inner Mongolia that is based on technological change.
出处
《科学管理研究》
CSSCI
北大核心
2013年第3期86-89,共4页
Scientific Management Research
基金
内蒙古自然科学基金(2010MS1009)
内蒙古社科联课题(201104)
横向课题:少数民族区域可持续发展研究(20100-410322)
关键词
内蒙古
旅游产业
技术变革
营销模式创新
Inner Mongolia
the tourism industry
technological change
the innovation of marketing model
