期刊文献+

在线评论影响消费者购买决策的模型构建研究 被引量:4

下载PDF
导出
摘要 随着网络消费逐渐成为一种主流趋势,在线评论成为了消费者购买决策过程中最具影响力的信息来源之一。文章对现有理论与文献进行回顾与总结,构建了在线评论如何影响消费者购买决策的概念模型,并提出相关假设,指出店铺属性、商品品质、在线评论是影响消费者购买决策的重要因素,平台属性与商品品类作为调节变量会发生作用。
作者 李宗伟
出处 《创新》 2013年第5期55-58,共4页 Innovation
  • 相关文献

参考文献18

  • 1Williamson O E,Wachter M L,Harris J E. Understanding the employment relation:The analysis of idiosyncratic exchange[J].The Bell Journal of Economics,1975,(01).
  • 2Liang T P,Huang J S. An empirical study on consumer acceptance of products in electronic markets:a transaction cost model[J].Decision Support Systems,1998,(01).
  • 3Swaminathan V,Lepkowska White E,Rao B P. Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange[J].Journal of Computer Mediated Communication,1999,(02).
  • 4Jarvenpaa S L,Tractimky N,Saarinen L. Comumer Trust in an Intemet Store:A Cross Cultural Validation[J].Journal of Computer Mediated Communication,1999,(02).
  • 5O'cass A,Fenech T. Web retailing adoption:exploring the nature of intemet users web retailing behaviour[J].Journal of Retailing and Consumer services,2003,(02).
  • 6Chen L D,Tan J. Technology Adaptation in E-co mmerce:Key Determinants of Virtual Stores Acceptance[J].European Management Journal,2004,(01).
  • 7Shih H P. An empirical study on predicting user acceptance of e-shopping on the Web[J].Information & Management,2004,(03).
  • 8Paula P. Consumer Acceptance of Electronic Commerce:Integrating Trust and Risk with the Technology Acceptance Mode[J].INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE,2003,(03).
  • 9Vijayasarathy,Leo R. Predicting consumer intentions to use on-line shopping:the case for an augmented technology acceptance model[J].Information & Management,2004,(06).
  • 10李思曼,王宇航,李亚平.基于顾客满意的消费者网上购物影响因素分析[J].商业研究,2009(1):203-206. 被引量:13

二级参考文献78

共引文献142

同被引文献45

引证文献4

二级引证文献10

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部