济南泉水游深度开发措施及建议

Measures and Suggestions for Further Development of Spring Tourism Resources in Ji'nan

济南的泉水游产品几十年来没有多大的变化,一直停留在传统的观光旅游层次上,且与泉水游配套的设施以及服务也没有跟上。这些问题不解决,势必影响"泉城"旅游业的进一步发展。论文充分掌握泉水游产品现状和国内外最新研究理论,通过对旅游企业访谈、泉水资源实地勘察和市场问卷调查,了解了济南泉水游产品开发现状以及经营管理过程中存在的主要问题,取得泉水游开发十大措施和建议。

There has been little change on spring tour product in Jinan for decades, which is remaining on the traditional level of tourism, and the spring tour supporting facilities and services have not kept pace. It will certainly weaken the further development of tourism of the ＂spring city＂ if these issues are not resolved. By fully grasping the spring tour product status and latest research theories at home and abroad, through in- terviews, spring water resources field survey of tourism enterprises and market surveys, the paper under- stands the present situation of the city＇s spring tour product development and the existing problems in man- agement, and has got ten measures and suggestions of the spring tour development.