基于增值服务的服务型制造企业商业模式

Business mode of service-oriented manufacturing enterprise based on value-added service

针对服务经济大背景下制造业由生产型向服务型转型的问题,研究了增值服务与服务型制造业的关系。分析了服务型汽车制造业的增值服务类型,提出了汽车制造业增值服务的开发模型和基于增值服务的商业模式,从业务模式、交易模式和定价模式3方面研究了陕汽集团服务型制造的商业模式。研究结果表明:传统汽车制造企业通过整合社会资源或者发展增值服务,可构建平台化的商业模式,并依托产品与增值服务的组合形成整体解决方案,为企业创造新的竞争优势,加速传统汽车制造企业的转型。

Aiming at the transformation problem of manufacturing industry from production manufacturing to service-oriented manufacturing under the background of service economy, the relation between value-added service and service-oriented manufacturing industry was researched. The types of value-added services for service-oriented automobile manufacturing industry were analyzed, the development models of value-added services and business mode based on value- added service for automobile manufacturing industry were proposed, and the business mode of service-oriented manufacturing for Shaanxi Automobile Group Co. , Ltd. was researched from three aspects such as transaction mode, trade mode and pricing mode. Research result indicates that through intergrating social resources or developing value-added services, traditional automobile manufacturing enterprise can build platform business mode and form the total solution based on the combination of production and value-added service, can create new competitive advantage, and can accelerate the transformation process from traditional automobile manufacturing enterprise to service-oriented manufacturing enterprise. 3 figs, 22 refs.