微信的自我呈现与人际传播

The Self-presentation and Interpersonal Communication of Wechat

微信已经成为继QQ和微博之后的新型社会化媒体,它通过强关系的人际传播,在熟人社区中既联系他人,又呈现自我。研究发现,微信的朋友结构与微信用户的学历、年龄、工作经历和人生阅历紧密相关;微信的自我呈现基本发生在熟人社区,因而其名字、头像、个性签名、微信号、相册封面、地区显示等"个人信息"更能呈现其真实身份;微信朋友圈留言具有性别和年龄差异,并且日志类留言多于非日志类留言,强制"求转"的情况并不多见。

Wechat has become a new type of social media following the QQ and Microblog, which could both contact others and present themselves in acquaintance community through the interpersonal communication with strong relationship. Study finds that the friend structure of Wechat is in close link with the education background, age, work and life experience of Wechat users. The self-presentation of Wechat mainly occurs in acquaintance community, so the ＂personal information＂ such as name, head portrait, character signature, Wechat ID, album covers, areas and so on could present their real identity better There is a gender and age differences in the messages of Wechat friends circle, in which log message is more than the other messages, and the phenomenon of ＂forced to transmit ＂ is rare.