三网融合背景下的新媒体突发事件报道

New Media's Treatment Upon Breaking News in the Context of Triple Play

近年来,全球性突发事件时有发生,针对突发新闻事件的快速报道成为各国媒体的竞争焦点,在新媒体环境下都呈现出崭新的报道样式。新媒体环境下,传统媒体在突发事件报道中能够秉持优势,但也多少表现出一些力不从心,与此同时,新媒体正以其如火如荼的发展态势蔓延到各个领域,它在逐步与传统媒体相互融合、联合报道。这一切都依托于三网融合这一技术的不断发展。手机电视等多种新型媒体展现了其继报纸、广播、电视、互联网之后作为"第五媒体"的优势,这使得手机媒体在应对突发事件时,有着不同于传统媒体的特征。同时,以网络和移动技术为代表的新媒体发展迅速,改变着传统的国际传播格局,并和传统媒体相互融合,使得国际新闻传播主体呈现多元化的态势。面对三网融合时代下新媒体多渠道的信息集合趋势,国内国际媒体如何利用机遇来迎接挑战,在增强新闻传播力度的同时,又能避免新闻盲点的产生,成为了此次论文研究的重点。

Recently, emergencies happen all around the world from time to time so how to deliver breaking news as fast as possible is the hottest issue in the domain of media. Brand new reporting model has been developed in the environment of new media. In this environment, traditional media may keep their advantage but still needs improvement. Meanwhile, new media develops rapidly and integrate gradually with traditional media, which is dependent on the advancement of triple play. Mobile TV, as well as other new media, is called the ＂fifth media＂ af- ter newspaper,radio,television, and internet. Its unique characteristics make mobile TV different traditional media in term of treating breaking news. The internet and mobile media is changing the international information transmitting pattern. By merging with traditional media, the in- ternational news is transmitted by multiple means. Facing the information convergence of the new media channels, China＇ s media should consider how to make use of the opportunity and cope with challenge. How to strengthen the transmission and at the same time avoid news blind spot is the main concern of this paper.