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福特:汉化2.0

Ford: Localization 2.0 in China
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摘要 1924年孙中山写信给老福特,邀请他访问华南,“某种意义上.您在美国的事业更具个人色彩,而在中国,您将有机会以一个新工业体系实现您的理想。”但福特办公室的一个助理同绝了孙的热情:“我们很愿意提供意见, Early in 1924, Dr. Sun Yat-sen wrote to Mr. Henry Ford, inviting him to pay for a visit to the South China. Sadly then, his cordial was declined politely by an office assistant at Ford: "We’d love to, but so far Mr. Ford has got no plans to visit China."Years later in 2012, GM had a sales volume of 2.836 million units, accounting for 14.9% in China’s auto market. Ford, however, sells about 250,000 units annually in the past decade and finally reaches 418,000 units in 2012. So in 2011, the company announced the so-called ‘1515’ strategy in Shanghai, that is, by 2015 Ford will introduce the Chinese market 15 new models, moving its focus from North America to Asia-Pacific.
作者 常欣 陈倍
出处 《东方企业家》 2014年第1期64-66,64+8,共3页 Asian Business Leaders
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