变革环境下面向战略的竞争情报发展模式探讨

The Research on the Development Model of Strategy-oriented Competitive Intelligence under the Changing Environment

介绍了竞争情报的变革与发展,分析了变革环境下企业的竞争情报需求,探讨了战略导向下企业竞争情报工作的关键因素,论述了战略导向的企业竞争情报工作体系构建。

This paper introduces the change and development of competitive intelligence, analyzes the demand of enterprises for competitive intelligence, probes into some key factors enterprise＇s competitive intelligence work under strategic guidance, and discusses the construction of enterprise＇ s strategy-oriented competitive intelligence system.