体验经济的思想基础及其规定性的阐释

Experience Economy: Idea Foundation and Prescriptive Interpret

体验经济是新兴的经济发展理念,为人们规划和研究未来经济发展方式提供了一种崭新的思维视域。实际上,体验经济的现象和与其有关的想法在历史上早已存在,是一种未被清楚阐释的经济形态。对于"体验经济"这一范畴而言,如将其看作经济模式,它是通过文化包装或创意设计,利用网络等科技手段,实现大规模的定制服务,创造出满足大众个性化体验感受需要的某种经济提供物,并以蕴含其中的体验价值来获取经济利益;如将其看作为一个经济时代,它则与服务经济、工业经济、农业经济相对应,并具有独特的性质。体验产业是以创造"体验"为主要利润来源的产业,是以最终大规模个性化定制作为产业基本特征的;而所谓体验型产业是指那些设计、创作、生产、加工除了具备一般性功能之外,能够给人们带来体验感受的产品或服务的生产部门。

The concept of experience economy is rather new,which provided a new perspective of thinking in some meaning,how ever,w hether from idea or phenomenon,experience economy is already existed for a long time,w hereas it has not been clearly interpreted. By retrospective study,on the one hand,this paper researches on historical survey of experience economy,on the other hand,this paper analyzes on experience economy prescriptive. The conclusions as follow ings: experience economy is as an economic model,through creative design,to create a personalized experience to meet the people's feeling,and to use experiential value for compensation. If the experience economy is looked at as an ear,the fact that the economy has moved from agricultural economy,industrial economy,services economy to experience economy means that it is a new stage of economy. The so-called experience-based industries are those designing,creating,producing,and machining producing sectors,w hich can not only provide for normal functional needs,but also be able to bring experience feelings for human beings.