创意旅游视角下泉州香草世界度假村乡村旅游发展

A Development Research of Rural Tourism Transformation Upgrade from the Perspective of Creative Tourism: Take the Vanilla Sky Resort in Quanzhou for Example

创意旅游作为创意产业和文化旅游结合的新兴产物,引领了旅游的消费升级,为旅游发展注入了新的活力。在借鉴国内其他香草类景区经验的基础上,采用文献分析和田野调查法,对泉州南安香草世界度假村的旅游发展进行实例剖析,分析其发展创意旅游的优势、机遇以及不足,从创意旅游视角,从产业链的延伸、文化主题的突出以及创意空间的塑造等方面对其发展做出建议,以期对乡村旅游转型升级提供新的思路。

As a new operation model on the basis of combining creative industries and cultural tourism, creative tourism has introduced the tourism consumption and injected new vitality for tourism development. Bases on a lot of native and overseas cases and literatures, uses field investigation and literatures review, this paper takes Vanilla Sky Resort for example, explores into the advantages, opportunities and shortages about it. Furthermore, it analy- zes the methods of promoting tourism development around industrial chain expansion, culture subject improvement and creative space development from the angle of creative tourism. At last, this paper puts forward some suggestions in order to promote the development of rural tourism.