网络舆情传播阶段与模型比较研究

Comparative Study on Transmission Phase and Model of Internet Public Opinion

网络舆情传播阶段与模型作为网络舆情研究重要组成部分,对其进行总结与归纳能为网络舆情管控研究提供借鉴。分析比较网络舆情传播的三阶段、四阶段、五阶段、六阶段模型,研究网络舆情在传播阶段中所显示出的阶段性。从网络舆情演变模型和技术模型这两角度出发,对各传播模型进行梳理与比较,分析现有传播模型优缺点,并在此基础上,提出未来的研究应向小世界、大数据、云计算方向发展。

Intemet public opinion transmission phase and model play an important role in Intemet public opinion research, the analysis of it can provide certain reference for Intemet public opinion control research. First of all, on the basis of comparing the Intemet public opinion stage theories of three-phase, four-phase, five-phase, and six-phase model, the stage characteristics of the Intemet public opinion in the transmission stage is studied. Then, from the perspectives of evolution model and technical propagation model, various propagation models are analyzed and compared, the advantages and disadvantages of the existing propagation models are summarized. At last, the future research trend is concluded as small world, big data, and cloud computing.