第三方物流收货方满意度的LISREL模型分析

LISREL Model of Satisfaction of Consignee in Third Party Logistics

根据第三方物流服务的特征和顾客满意度理论,对第三方物流收货方满意度影响因素及因果变量的相互关系进行了分析和模型的路径设计,以顺丰速运公司为例进行问卷调查采集数据,利用LISREL计算结构方程模型的路径参数,并验证了模型的合理性,提出了改进收货方满意度的对策,为第三方物流企业提高收货方满意度提供了参考。

In this paper, according to the characteristics of the third party logistics services and the customer satisfaction theory, we analyzed the interrelationship between the influence factors of the satisfaction of the consignees in third party logistics activities and the causal variables, then with Shunfeng Express as the example, used the LISREL model to calculate the path parameters in the model and demonstrate the reasonableness of the model, and at the end proposed the countermeasures to improve the satisfaction of the consignees