大数据时代下电子商务平台的探索和研究——以淘宝网为例

Study on Electronic Commerce Platform in the Era of Big Data——Taking www.taobao.com as an Example

随着网络用户的日益增长,互联网记录着大量的用户个人信息和由智能终端产生的图片和信息,这些信息爆炸性的增长,并不断涌入网络海洋,产生海量的数据信息。在电子商务环境中大数据处理将会发展出更多强大和多元的功能。本文以淘宝网为例,分析研究如何合理利用数据,为企业的经营模式做出相应调整,并且在变化中不断进行企业新技术、新方法和新思路的探索。同时指出数据泄露的隐患,并给出相应建议。

As the net users increasing, internet records a lot of personal information and pictures produced by the intelligent terminal. The information rapid increasing and invading in the internet produce numerous data and message. Big Data processing will bring many more strong and multicultural function in the E business circumstances . This article analyses how to use data rationally so as to adjust the business model of enterprises and research new technique, new method and idea . Finally, some corresponding advices are given to the serious risk which the data are divulged.