双渠道竞争环境下的闭环供应链定价模型

Pricing models of closed-loop supply chain in double channels competitions environment

在双销售渠道和双回收渠道并存下的闭环供应链中,分别以制造商和零售商为博弈领导者建立闭环供应链定价模型;研究和对比了两种不同市场力量结构对均衡产品零售价、产品批发价、制造商直销渠道产品零售价、制造商直接回收渠道回收价、第三方回收渠道回收价、零售商利润和第三方利润的影响;分析了再制造成本、双销售渠道竞争系数和双回收渠道竞争系数对渠道成员定价决策和利润的影响.研究结果表明:当制造商主导市场时,产品零售价、直销渠道产品零售价和产品批发价往往低于零售商主导市场情况下的各种价格;而废旧产品第三方回收渠道回收价、制造商直接回收渠道回收价和制造商给第三方回购价不仅取决于市场力量结构还取决于消费者对第三方回收渠道回收价的敏感程度.

The two pricing models of closed-loop supply chain which contain double sales channels and recovery channels are established based on the market power （manufacturer or retailer）. This paper studies comparatively on the product selling price in the traditional sales channel, wholesale price, selling price in the direct sales channel, recycling price in the direct recovery channel, recycling price in the recovery channel which third party is responsible, retailer＇s profits and third party＇s profits in the two different market power structure. Then, it analyzes how the manufacturing costs, double sales channels competitive coefficient and double recovery channels competitive coefficient influence the price decisions and profits of the members in the closed-loop supply chain. It shows that the product selling price in the traditional sales channel, wholesale price, selling price in the direct sales channel in manufacturer leading market are lower than in retailer leading market and the recycling price in the direct recovery channel, recycling price in the third party＇s recovery channel and the recycling price given to third party by manufacturer depend on both the market power structure and the sensitive degree of consumers on the recycling price in the third party＇s recover channel.