原酒企业实施要素品牌战略的探析

Key Elements of the Implementation of Brand Strategy for Base Liquor-making Enterprises

原酒企业如何打造品牌是整个行业长期实践和探讨的话题,原酒作为成品白酒不可或缺的重要组成要素而长期存在,所以原酒企业应该回归本源、重新认识自身价值、实施要素品牌战略。以要素品牌战略的基本概念为出发点,讨论了原酒企业具备实施要素品牌战略的基础,同时就原酒企业如何实施这一战略作了方向性的探析。

To build a successful brand is a long-term hot topic for base liquor-making enterprises. Base liquor is the absolutely necessary and import,ant element for producing quality liquor. Accordingly, base liquor-making enterprises should firstly re-evaluate their own values and then implement proper brand strategies. In this paper, the key elements of the implementation of brand strategy were introduced, and the base for the implementation of brand strategy was discussed. Meanwhile, the direction for implementing such strategy for base wine-making enterprises was explored.