以文化创意提升发展松阳茶产业

Promoting Songyang tea industry by cultural creation

茶产业已经发展到了由"传统"向"现代"转型的阶段,茶文化作为茶产业的一个重要因素,对提升发展茶产业的作用也越来越显现。本文论述了文化创意的概念,以及当前茶产业的需求变化,分析了茶文化在松阳产业运用中的问题,进而提出了文化创意产业与茶产业融合相关策略,实现松阳茶产业的提升发展。

Tea industry has developed from ＂ traditional＂ to ＂ modern＂ transition stage in Songyang County. Tea culture is one of the important factors to promote the development of tea industry. The concept of cultural creativity,the changes in the current tea industry demand and the problems of tea culture in Songyang were discussed. The relevant strategies of cultural creative industry and tea industry in Songyang County were put forward.