新闻舆论引导方法论

On the Measures for Media Guidence

正确有效的新闻舆论引导是社会安定的重要保障。但在现实中 ,业内人士对新闻舆论引导方法重视不够 ,尚缺乏深入研究。为提高新闻舆论引导的有效性 ,须从哲学、社会学、心理学等诸多相关学科的角度 ,对传播—引导方法进行精心研究。吸取科学的哲学方法论的深厚底蕴 ,从社会学的理论和方法中进行借鉴 ,借助于心理学研究成果准确把握受众心理 ,达到传者与受众心理相契合的境界。

Appropriate and effective guidance of media is an important guarantee of social stability. In reality, however, the measures in this respect are not paid special attention to, not to mention an in-depth study of them. For the benefit of the effectiveness of media guidance, it is necessary to have an elaborate research on publicizing-guiding measures, which, in fact, entails philosophy, sociology,psychology and the like as a multi-disciplinary perspective. Much should be drawn from scientific philosophical methodology, from sociological theories and methods and from psychological findings, in order that the mentality of recipients could be better understood, and that the ideal situation, in which the senders and recipients share the consensus, is to be achieved.