企业成长理论探讨——基于企业比较优势的整合战略

Probe into the Theory of Enterprise Development——the Integration Strategy On the Basis of Comparative Advantage

企业经营战略理论主要有 :战略管理理论、竞争优势论和核心竞争力理论。企业比较优势有五大要素 ,即内部优势、绝对竞争优势、比较竞争优势、区位优势和行业优势。企业比较优势整合战略的基本思路是 ,比较优势是企业赖以生存和成长的基础 ,在竞争中合作是创造企业内生比较优势的主要策略 。

Strategy management theories mainly include competitive advantage theory and core competence theory; Enterprise comparative advantage includes five factors: inner advantage, absolute advantage, comparative competence advantage, regional advantage and industrial advantage. The basic framework for the enterprise comparative advantage integration theory is that the comparative alvantage is the foundation for enterprise existing and developing, cooperating while competing should be take as a prime tactic for enterprise creating inner comparative advantage,integrating inner and external advantage is an effective way to convert comparative advantage to competitive superiority.