基于智能信息推拉技术的客户关系管理系统

Intelligent Information″Push-Pull″Technology Based on Customer Rela tionship Management

信息时代对企业意味着竞争由以生产为中心、销售产品为目标的市场战略逐渐转变为客户为中心、服务为目标的市场战略。文章介绍了智能信息推拉技术,并以华立集团面向电子商务系统为对象,给出了基于智能信息推拉技术的客户关系管理系统,介绍了应用系统的组成。

For enterprises,the information era means a change of their market strategies.This change is the gradual transfer from the market strategy of taking production as center and products selling as goal to the strategy of taking customers as center and services as goal.This paper introduces Intelligent Information″Push-Pull″Technology.According to the Electronic Business system of Holley company,we designed a Intelligent Information″Push-Pull″Technology based Customer Relationship Management system.